view
project

Hi, I'm Kristian Armstead!

A multi-disciplinary designer based in Houston, Texas, with a focus on brand identity, print/packaging design, and marketing/content strategy.

My Skills

MARKETING & branding
I have hands-on experience developing brand identities and marketing strategies across digital and print platforms. From crafting visual systems and campaign assets to conducting audience research and aligning design with strategic goals, I bring a thoughtful, story-driven approach to building brands that resonate and perform.
print & package design
Experienced in designing print and packaging materials that balance visual impact with functionality. From dielines to final production files, I bring a detail-oriented approach to creating pieces that enhance brand presence and user experience. My goal is to continue learning and understanding more forms of physical production as I am so fond of it.
USER RESEARCH
With multiple Collaborative Institutional Training Initiative Certifications(CITI) certifications, I bring a strong foundation in ethical research practices and have applied these principles in real-world user research initiatives focused on empathy, inclusion, and integrity.
PHOTOGRAPHY & VIDEOGRAPHY
Though not my primary path, photography and video remain two of my key strengths. My work has been awarded at the university level and continues to support my ability to craft impactful visuals for campaigns, storytelling, and digital media projects.