Marketing Communication Plan — The Puddery

Scope

Our team was tasked with selecting a local business and developing a research-driven marketing communication plan. We chose The Puddery, a dessert shop in Pearland, TX, known for its creative take on pudding. Through audience research and media strategy, our goal was to craft a plan that could expand brand awareness and strengthen customer connection.

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Challenges

Despite a higher follower count, The Puddery struggles with low brand recognition and even lower engagement, especially among local Gen Z and Millennial consumers, its ideal demographic. Existing messaging leaned on nostalgia but lacked emotional depth, and traditional media efforts weren’t reaching the intended audience effectively.

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Solution

To address the disconnect between The Puddery and its target audience, we developed a strategic marketing communication plan rooted in research and alignment with audience behaviors.

We revised The Puddery’s core message to better reflect emotional connections, shifting from a purely nostalgic tone to one centered on comfort, home, and modern familiarity. Our strategy emphasized.

This approach ensures The Puddery can grow organically by meeting its audience where they are, with messaging and media that resonate deeply.

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